MISSION AND VISION
At NutriFirm, we believe that work should be imbued with a special quality - a sense of Meraki.
Meraki is a Greek word that means to do something with soul, creativity, or love; to put a piece of yourself into your work.
This idea of Meraki is at the core of our company’s values and culture. We strive to approach every innovation, formulation and interaction with a heartfelt passion and dedication that goes beyond the ordinary. Whether we’re serving our valued customers, collaborating on a new initiative, or tackling a complex challenge, we pour ourselves into it completely.
Authenticity
Innovation
Compassion
Passion
Innovation
We think outside the box, pushing the boundaries of what’s possible. Our innovative mindset allows us to devise fresh solutions to old problems.
Passion
We are enthusiastic about our products and customers and are committed to excellence. We bring an energy and zeal that is palpable in everything we do.
Attention to Detail
We take pride in our work and sweat the small stuff. We believe that the little things make a big difference in delivering an exceptional experience.
Compassion
We genuinely care about our internal and external customers, and our community. We bring a compassionate spirit to our work, treating everyone with empathy.
Authenticity
We are genuine in our interactions, leading with honesty and vulnerability. We’re not afraid to be real and show our human side.
“In embracing the spirit of Meraki, we aim to not just meet expectations, but to exceed them. We want our products to be imbued with a distinctive quality that leaves a lasting impression. This is our commitment to ourselves, our stakeholders and the world around us.”